Black Gold For Your Brand

Oil is black gold – it’s valuable, hard to source, and indispensable when it comes to making things run smoothly. In the same way, we’re the oil that makes your brand machine run properly based on rare and valuable creative strategies.

From a base of in-depth insight, OIL is a brand strategy and research practice that creates intuitive, practical and inspiring solutions that add real value to your brand and make it remarkable to your customers, partners and staff.

Brand Gold

Case Studies

Heart 104.9fm

Previously P4, Cape Town radio station Heart 104.9fm wanted us to reposition their brand to appeal to all Capetonians.

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The Coloured Market

We researched the dynamics behind South Africa’s most fragmented, stereotyped, and misunderstood market.

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Blog Updates

Got what it takes?

31 August 2010

I read an article recently where the journo had interviewed key and successful people from the marketing and...

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Working in the advertising industry, is very much like prostitution http://bit.ly/9CRuT4 - Aug 19, 2010

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